Welcome to the Future with Moog Ground :: Monthlong Residency at Rough Trade NYC
Plus an exclusive interview with Moog mastermind, Emmy Parker (Brand Director, Moog Music & Moogfest)
The future is here and we’ve got Moog Music to thank for picking Brooklyn as their lucky host. Sure, it’s called a “monthlong synthesizer residency” by media folks and labeled “Moog Room” by way of Rough Trade’s in-house signage– but really, it’s so much more. If you’ve been to the space, close your eyes and think back to your first impression and overall experience. Hard to put in words, right? That’ a good thing, and you’re not alone.
Walking into the space, many find themselves both dumbfounded with disbelief and giddy with excitement- a natural reaction and one that Moog Music had hoped to achieve. While collaborating with artists is nothing new for Moog Music (think: Moog Sound Lab), this scale of installation featuring equipment from two decades ago is definitely the first of its kind. Fifteen days, $100,000 worth of gear and many hands on deck later, the Moog Ground was born— a playground for those who make tomorrow’s music with today’s analog synth machines.
Visually arresting in both sound and spectacle, everything at the Moog Ground is free game. There’s nothing you can’t tinker with and no curiosity that can’t be explored, for literally up to twelve hours a day if you choose. A space like this simply can’t get better, and that goes for just about anyone: professional musicians, sound enthusiasts, cross-disciplinary artists, Moog staff and everyone else in between. The very nature of a residency usually brings to mind a handpicked community of artists working to advance their craft in a somewhat structured environment — Red Bull Music Academy comes to mind here. But this Moog Ground has presented a new model for ‘residency,’ democratizing what it means to give everyone access to express and stretch the possibilities of sound. The space is an equalizer, allowing both artists looking to record an album and Moog enthusiasts with a penchant to learn an opportunity to create and collaborate in the same arena.
So who are these sonic magicians responsible for the space? We sat down with two Moog-ers, Trent and Emmy from the Moog Music office in Asheville, North Carolina to find out. In this week’s issue, we explore the origins of Moog Ground and how it came to be. In our next issue, we’ll take a closer look at the artists that have brought the Moog Ground alive with an exclusive video and interview.
Head to Nosferatune for the full interview!