Welcome to the Future with Moog Ground :: Monthlong Residency at Rough Trade NYC

    Plus an exclusive interview with Moog mastermind, Emmy Parker (Brand Director, Moog Music & Moogfest)

    The future is here and we’ve got Moog Music to thank for picking Brooklyn as their lucky host. Sure, it’s called a “monthlong synthesizer residency” by media folks and labeled “Moog Room” by way of Rough Trade’s in-house signage– but really, it’s so much more. If you’ve been to the space, close your eyes and think back to your first impression and overall experience. Hard to put in words, right? That’ a good thing, and you’re not alone.

    Walking into the space, many find themselves both dumbfounded with disbelief and giddy with excitement- a natural reaction and one that Moog Music had hoped to achieve. While collaborating with artists is nothing new for Moog Music (think: Moog Sound Lab), this scale of installation featuring equipment from two decades ago is definitely the first of its kind. Fifteen days, $100,000 worth of gear and many hands on deck later, the Moog Ground was born— a playground for those who make tomorrow’s music with today’s analog synth machines.

    Visually arresting in both sound and spectacle, everything at the Moog Ground is free game. There’s nothing you can’t tinker with and no curiosity that can’t be explored, for literally up to twelve hours a day if you choose. A space like this simply can’t get better, and that goes for just about anyone: professional musicians, sound enthusiasts, cross-disciplinary artists, Moog staff and everyone else in between. The very nature of a residency usually brings to mind a handpicked community of artists working to advance their craft in a somewhat structured environment — Red Bull Music Academy comes to mind here. But this Moog Ground has presented a new model for ‘residency,’ democratizing what it means to give everyone access to express and stretch the possibilities of sound. The space is an equalizer, allowing both artists looking to record an album and Moog enthusiasts with a penchant to learn an opportunity to create and collaborate in the same arena.

    So who are these sonic magicians responsible for the space? We sat down with two Moog-ers, Trent and Emmy from the Moog Music office in Asheville, North Carolina to find out. In this week’s issue, we explore the origins of Moog Ground and how it came to be. In our next issue, we’ll take a closer look at the artists that have brought the Moog Ground alive with an exclusive video and interview.

    Head to Nosferatune for the full interview!


  2. Anamanaguchi killed it Friday night at Brooklyn Night Bazaar. Where they derive such ferocious energy remains their special sauce secret, but my guess is they’ve got some form of post-SXSW residual hype that needed a proper place for expression. Hence, the madness that ensued.

    Imagine Mario, Wario, Yoshi, Bowser and Pac Man rocking out, battle of the bands style, with an all ages crowd headbanging and throwing the place off kilter. It was like puberty struck for the first time in a crowded space with nowhere to go but on top of those around you.

    Gotta check these guys out once in your life to experience the true art of crowdsurf with an occasional side of mosh.

    Big ups to Alt Citizen for putting on the show — AND big congrats to the launch of their print zine!


  3. There was no shortage of friendly faces and characters at this year’s Armory and Volta shows. 

    For more favorites, head here.


  4. This was my second time photographing The Dolls (at Glasslands).

    They’ve got ridiculous stage energy, not to mention Margot (lead singer and violin maven) is a total badass with strings. She pulls that bow like a ninja and syncs up so tightly with her partner in crime, DJ Mia Moretti. 

    Gotta go check them out!


  5. This is crazy, but here’s my number.

    Call me maybe?


    Random anecdote: One time in yoga class, this song came on during “awkward chair pose. If it was the teacher’s intention to make the pose even more awkward, it certainly did work….


  6. Make Way for Commissioned Film :: The Bonnaroo Experience (Case Study)


    This past week, Already Alive (a filmmaking collective and storytelling studio based in Brooklyn) released two epic commissioned films, one of which I’d like to touch on today: “The Bonnaroo Experience.

    When I first came on to work at Already Alive as a part-time assistant and publicist, I wasn’t fully aware of the power and depth of a “commissioned film.” In my mind, it was another marketing buzzword likened to “advertorial” or “branded content,” just in video form. In a Jonathan Harris piece I recently read, which I highly recommend to anyone seeking higher connection and creativity, he reflects on today’s near-obsessive relationship with storytelling as the catch-all foundation:

    Storytelling, which used to be a reasonably small niche populated by organizations like This American Life,The Moth, and StoryCorps, was suddenly everywhere. Every advertising agency was now a “storytelling agency,” every ad campaign was now a “storytelling campaign,” and every app was now a “storytelling tool.” Storytelling had gone mainstream and become one of those words — like “sustainability” and “innovation”– that’s so ubiquitous as to be basically meaningless. Yet through all this, I was riding the wave." — "Navigating Stuckness

    This is not to discount all the merit that comes from storytelling at its finest. But, as Harris points out rather pointedly, the word has lost meaning by spreading too thin in hopes of striking some emotional chord for commercial benefit. Everyone wants to cash in on the story, because stories are historically how we as human beings connect and share experiences. The modern day digital kumbaya if you will. The commissioned film is different.

    When you watch “The Bonnaroo Experience,” you are immediately sucked into a world that turns you on emotionally and creatively. The colors, images, human emotion, and dynamic motifs are right there on screen as they are experienced in real life. In just three minues, the film manages to create a cinematic arc framed by the story of one particular guy, who we learn — from Cool Hunting’s interview with the film’s director, Michael Marantz — returned from Iraq and rediscovered himself by way of going to Bonnaroo. Brilliant storytelling aside, the strategy of releasing a commissioned film and not just another promo video or branded content was part and parcel of this project’s genius.

    Leading up to the release, we learned that Big Hassle Media — Bonnaroo’s PR agency — was not going to involve themselves in the video launch. And why? Here’s the brilliance.

    Bonnaroo commissioned Already Alive to create a beautiful story of the festival. Translation: Bonnaroo allowed the creators to tell their story as they experienced it. Zero creative interference as far as I see it.

    Same thing happened on the day of the video’s launch. Bonnaroo gave us creators complete license to promote as we saw fit. And the result? Just take a look at our social media and comments to see how far and wide the video reached.

    The thing I’ve walked away with is the power of commissioned film. A new kind of marketing that is and isn’t marketing. At the end of the day, letting the film stand in for the festival’s greatness and take off organically is testament to both strong stoytelling and strategy.


  7. groovenikk:

    By: Already Alive / Michael Marantz (Director)

    "People wanna interact on a higher level than they do in their daily lives," are words spoken by a Bonnaroo festival-goer and a sentiment shared by many who flock to the Tennessean campgrounds each year for the music and arts festival.

    Through a montage of Bonnaroo’s many voices and images, this film sheds light on the festival’s many promises: the promise of experimentation, self-discovery, and love.


    I worked with Already Alive to secure press coverage on Huffington Post and Cool Hunting. Check it out!


  8. When Citizen Brooklyn asked me to connect them with rising Brooklyn-based talent, I immediately thought: Throw Vision (a quirky quartent hailing from Crown Heights, four multi-instrumentalists big). 

    We made a trip out to Replay Studios to film them perform followed by an interview I conducted.

    A few weeks later, we’re thrilled to reveal: “Throw Vision: Finding Synesthesia in Music.” 

    Follow here to watch them play an exclusive performance — a combination of “3,2,4 I Lost” which then morphs into “AC Intro,” a song reserved only for for their live set. Plus, an accompanying article which I wrote.



  9. jazzberryblue.com

  10. itscolossal:

    Sand paintings by Joe Mangrum